John Iozzia - Founder & Lead Consultant

After twenty years of sales, management and executive leadership positions in the interactive marketing industry, John believes that organizations benefit from:

  • a clear vision - get everyone on the same page,
  • defined set of roles and accountability - right people into the right seats
  • data dashboards to manage your business
  • active listening & meeting structure to identify and solve issues,
  • clarity of process via Standard Operating Procedures,
  • and a well-documented workflow within the organization.

Experience

John's experience includes Senior Vice President – Creative Web Dev & Content Marketing Groups and Executive Board member at PMX Agency (formerly PM Digital), an independent digital marketing agency; as well as executive-level roles in other award-winning agencies. During his career, he has operated from both the client and agency side. He has run the gamut of roles from new business development, client relationship management, practice lead for multiple service offerings, while streamlining agency operations.

Background

His background also includes; VP of Client Development at PM Digital; Sr. Account Executive at Performics (a Publicis Groupe agency); Director of New Business Development for Zeta Interactive (formerly Adverb Media, DigitalGrit), Interactive Marketing Strategist for Multimedia Solutions (award-winning creative agency), and Future Vision Web Services.

 

Before entering the interactive marketing space, John started his career at Hewlett-Packard, moved onto international product management (technology products), then to IT. John has a Bachelor’s of Science degree from the New Jersey Institute of Technology.

Results

Here is a small sampling of the challenges John has addressed and solved throughout his career, along with the results. (Agency names withheld due to confidential nature of information)

  • Grew revenue for a line of service from $400K to $6.5M over 5-year period
  • Overhauled the entire sales process and introduced a consultative “trusted advisor” approach to business development, by documenting a thorough discovery process and demonstrating the agency’s expertise and experience through pre-sales audits to successfully sell program engagements, increasing revenue 187% in the first year
  •  Successfully increased monthly program fees over 200%, while growing the client base
  • Raised hourly rates 32%, without losing any existing clients
  • Implemented a POD organization structure and overhauled the new-hire onboarding process and improved staff retention to 95% in the first year
  • Devised and introduced a new vendor invoice approval process and dashboard for Accounts Payables, eliminating missed payments and service interruptions
  • Converted practice P&L files into functioning executive dashboards to better manage the business and facilitate monthly reconciliations with Finance