As is most often the case, a company’s products and services are the end result of brilliant ideas, thorough research, and years of diligent execution. However, very few things withstand
the test of time, and the ever-changing business landscape mandates that our services must evolve to remain relevant and competitive.
It has become a best practice to assess and review your entire service offering on an annual basis (if not more frequently, depending on your particular industry) to determine if a re-alignment
or an entire makeover is needed. A well-organized Planning Workshop should be planned for 1-3 days with the participation of your key management team members.
- Is today’s definition of an Ideal Prospect / Client still accurate, or has it shifted?
- Revisit program minimums and service price points.
- Discussion of latest trends and how they may impact your services.
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- Review your present Go-to-Market approach and determine if Sales & Marketing need to re-energize the messaging to address these trends.
- Brainstorm new solutions to fill gaps in your offerings.
- Re-assess the current state of each of your service offerings, and ask:
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- WHAT do we offer?
- WHY is it relevant?
- WHO will execute or fulfill?
- How will it be measured?
- Review your fulfillment staff utilization and client assignments.
- Review current roster of freelance contractors and vendor partners.
- Determine if “new” or additional training is required.
- Ensure your library of Standard Operating Procedures (SOP) for each deliverable is up-to-date.
- Determine if your sales collateral, case studies, website, and corporate presentation decks require a refresh.
…and don’t forgot to include great food, drinks, and a memorable team-building event while you’re at it!!